Author Archives: hesty

How to Become a Successful Freelance Web Designer

With all the millions of sites present on the web, one would think
any talented web designer would have a stream of never-ending clients.
More often than not, web designers discover they are entering a highly
competitive industry where their primary competition are business
owners themselves, who, armed with a software program or two, often
brave the world of web design on their own. The results are often
scary. Professional and skilled designers must position themselves in
such a way that other small business owners realize how important it is
to present the best visual presentation to their prospective customers.With all the millions of sites present on the web, one would think any
talented web designer would have a stream of never-ending clients. More
often than not, web designers discover they are entering a highly
competitive industry where their primary competition are business
owners themselves, who, armed with a software program or two, often
brave the world of web design on their own. The results are often
scary. Professional and skilled designers must position themselves in
such a way that other small business owners realize how important it is
to present the best visual presentation to their prospective customers.


The key for new web designers is not becoming frustrated with what is
an inevitability for those of us that target other small businesses-
small business owners will often forgo your services to save and more
often than not the results are either disastrous or just sophomoric.
Instead, form a solid marketing plan to attract new clients and to
convince business owners why they should choose you instead of
launching an amateur site. You’ll find that the owners that opt for
professional design take their business seriously and are often easier
to work with than those that expect great design for free.Attracting business owners to your site can be difficult. Most likely,
your new clients will come because they’ve visited your site time and
time again. Make sure your site offers content that will facilitate
repeat traffic. Below are some tips to keep a continuous flow of
traffic to your site:
Offer free advice on your web site.
Offer templates for those unlikely to spend money on a customized site.
Offer free graphics, such as buttons or images.
Offer complementary small business services.
Offer affordable package ideas for financing.
Building relationships is important in service businesses but
particularly for web design businesses that must prove they are
reliable as well as qualified. In order for you to build an established
solid client base that will continuously come back and refer others,
they must feel they can trust you. Do good work, be as helpful as you
can, and think past business.


If you follow the tips above and you are still having trouble
attracting new clients, reevaluate your own site design. Are there
special discounts you can offer? How strong is your portfolio? You may
want to talk with other professionals and have them review your site.
Another great option is to complete three to seven products for
non-profit organizations that interest you. These pro-bono projects
could help you build your portfolio and provide credibility to your new
web design business.